How does a global corporation like Siemens AG, with a massive accumulation of content assets and internal knowledge, effectively share its collective wisdom across a global, multilingual employee audience? Learn from one of Siemens’ billion-dollar divisions, which is tackling this challenge with a powerful sales and marketing portal that uses multiple Web 2.0 concepts in practical ways to serve an enterprise audience.

This workshop-style session will provide the back story and process by which ISITE Design (a full-service interactive agency in Boston, MA and Portland, OR) created an enterprise enterprise portal. It will discuss how the site leverages tools and concepts including web CMS, Google search appliance, faceted search, user-generated content, folksonomies, online employee communities and collaboration, document management and content ratings – and make it available on six internal global sites in nearly a dozen languages.

Beyond highlighting functional and technical parts of the effort, this event will also solicit audience participation, commentary and self-reflection to help participants vision how a “Web 2.0-meets-the-enterprise” approach could provide a powerful answer to their content and knowledge management needs. It will also provide tactics to help participants overcome cultural and executive resistance while showing the value of such an approach.

Take-away lessons include:

Usable ideas for applying Web 2.0 concepts inside your enterprise
Practical uses of folksonomies to categorize corporate content/knowledge
Tactics to help you gain executive support and pitfalls to avoid
Ideas for rallying internal support from a resistant employee culture
Best practices for weaving together multiple technologies (CMS, Search, etc.) to create a powerful solution
Best practices for web content translation