WCM is back, but now it’s multi-channel WCM. Multi-channel requirements add both new success factors, as well as hazards that must be understood and overcome. In this workshop, led by Percussion Software CTO Vern Imrich, you will learn how to identify and address these factors.

The workshop will begin with an analysis of several field examples, the success and failures in each, and the decisions made that led to them. These lessons will then be further explored in specific topical focus areas, such as the following:

Usability—content authors in CMS environments have rapidly adopted “in context” editing to improve user adoption. But in a multi-channel system, do authors work in the context of a channel, many channels or in some new neutral channel environment?
Content Reuse—where is “single sourcing” critical and where does it break down due to form factor, media type and creative concerns? And when single sourcing is limited, what can be done to maintain consistency and reduce workloads?
Business Process and Lifecycle—simple concepts like “approved” or “expired” take on new meaning in a multi-channel world. Approved for one channel or for all? What kinds of process automation and lifecycle management can be used to address these changes?
Modeling and Template Design—decomposing Web pages into content components and templates can be tricky even for a single Web site. Can one model really be defined when this decomposition must apply to all the multiple channels that may be involved? And what happens when the inevitable new devices and channels hit the market? How can a solid foundation be established that isn’t already obsolete by the time the system goes live?
Overall Architecture—we all know about separation of content from format (presentation). But what about separation of channel presentation logic from customer experience logic? How do you ensure a consistent customer experience regardless of the channel they use?

In each of these areas, the focus will be to identify the key questions you need to ask, the pros and cons of the decisions you make, and the risk factors that are incurred. This is a “roll up your sleeves” workshop with extensive audience participation expected throughout, so come with your own questions, examples and concerns.

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