Session Details

Is your company looking to undertake a major content migration project in order to implement a new content management solution and/or retire a legacy publishing tool? If so, you’re in luck – this session includes everything you need to know to make your project a success, from getting a handle on a possible “Wild West” content situation to stakeholder identification and management, migration strategy, success metrics, launch communications and more.

Site managers are often daunted by the prospect of migrating thousands of pages of content, possibly on different sites or platforms (and often not well organized), to a new content management solution. This is for good reason – a major migration project carries a high level of potential risk as well as reward. Careful planning, stakeholder management and organizational support are the keys to success for what can be a highly complex, time-consuming and expensive process.

This session covers the following aspects of legacy content migration projects:

Project planning

1. Stakeholder identification
2. Budget/time/resource definition
3. Technologies available
4. Roles and responsibilities

Content inventory

1. Volume
2. File types
3. Audience
4. Current location/structure
5. Quality/usefulness
6. Owner identification and skill level
7. Information architecture – future state
8. Content “buckets” based on user preferences
9. Card sorting
10. Surveys/usability studies
11. Navigation structure and terminology
12. Page structure
13. Content management system architecture

Migration strategy

1. Automated, manual or combination of both
2. Phases of migration
3. Microsite structures
4. File naming conventions
5. Future state content management

Workflows and access control

1. Content form and presentation templates
2. File storage requirements/restrictions
3. Process for user training, new site requests

Content standards

1. Appropriate use of templates, graphics
2. Web writing – voice and tone
3. Approval/oversight (publishing policy)

Governance

1. Home page management and maintenance
2. Publishing community management and oversight
3. Requests for new sites, templates
4. Budgeting, prioritization of projects
5. Strategy development and long-range planning

If you’re ready to learn everything you need to know to ensure a successful content migration project, this is the session for you!