Session Details

The REALTOR.org content staff of 5 keeps the site up-to-date, leads the content efforts involved in redesigning site sections or the site’s representation of association programs, and serves as internal consultants for the rest of the association staff for all Web site issues.

• What can/should be automated with our CMS and what can’t/shouldn’t?
• What kinds of cultural changes are needed, and how do we go about making them?
• How to ensure that rules are applied effectively?
• How should we integrate content from various sources and various departments?
• When does a blog/podcast/audio/video make sense, and when does it not?

We have been successful from the beginning with some of our efforts and with others have had to revise our processes – or our expectations. We’ve learned from both these types of outcomes, and would like to share our learnings with others. Consolidating our content and applications from multiple platforms to one has helped us know what we know, solidify our approach and presentation, and evolve our standards to meet visitors’ expectations from the association.