Selecting a CMS vendor in today’s landscape can be an overwhelming task. Many vendors, old and new, are more than willing to show you their wares through online flash demos, brochures and web sites. All of them seem to have great features and functionality. Understanding your company’s requirements is paramount before any vendor selection should be considered. Failure to develop an integrated plan that accounts for an organization’s business, stakeholder and user requirements can ensure failure.

When choosing a CMS or any software product, functional user and stakeholder requirements must be clearly defined. A structured methodology needs to be invoked to not only ensure that the proper vendor is chosen, but that the product has a productive lifespan.

Prescient Digital Media VP, General Manager, Carmine Porco, will outline the necessary steps in the selection process. This includes:

How to identify your requirements
Functional capabilities
Timeline and governance for the CMS

Participants will be taken through a jargon-free lesson on how execution of this stage is vital and can be done with relatively little energy and cost.

Attendees will learn:

The value of planning ahead
Interviewing users/stakeholders
Creating and scoring requirements
Meeting potential vendors

As with any new technology, an organization must understand its needs before deciding on a solution. This is even more important in the CMS field, what with all the new vendors and amalgamation of solutions there are today.

Individuals in all levels of an organization can benefit from participation. This session is geared towards a wide ranging audience including those well versed in CMS functionality and offerings, to those with little or no CMS knowledge or background. From CEO’s to IT staff, to content developers, to communications coordinators, to interested individuals, this session will be an extremely informative and valuable experience.

Participants are sure to come away from the session with not only a firm understanding of the necessary steps in the CMS selection process, but also the associated opportunities for cost savings and ROI potential.