Program by Track

Attend this informative keynote address to hear Salim Ismail, Head of the Brickhouse at Yahoo! demystify the third phase of the internet (after email and the web) and explore how Content Management will play a key role in this next generation of the web as as a platform for information and service delivery.

Rather than sending around links and HTML, this next phase of the internet will be all about routing relevant, device- and platform-independent, structured content to the right people, in the right places, in the right format, at the right time. Content Management combined with Consumer Generated Media (CGM) and lower latency provided by XML syndication promises to revolutionize how the internet works, with the biggest impact being within enterprises. Examples and case studies will be used to highlight the points made.

Content Management professionals need to understand this next generation of the internet as the web becomes a platform for content routing.