Presenters Quick List
Presentation: Migrating Legacy Content: How to Improve Content Usability and Quality Through a Migration Project
Laura Melcher is Manager of Editorial Development for REALTOR.org, the National Association of Realtors (NAR) site serving Realtors, the media and consumers. Known as “The Voice for Real Estate,” NAR serves more than 1.3 million members, providing research, advocacy and\ governance.
Prior to joining NAR, Laura was Intranet Communications Manager for HSBC - North America, a global financial services company based in the United Kingdom. At HSBC, she managed intranet strategy, governance/standards and enhancements for the U.S. and Canada sites.
Laura began her career as a print (newspaper) journalist before moving into online media in the late 1990s. Her career interests include strategic site management, content development and management, usability and Web 2.0.