Presenters

Ruth Kaufman is a Senior Content Strategist at Avenue A | Razorfish. Her ten years of experience with web content span the full content supply chain – from writing and production to content management, retrieval and distribution. She has worked with a university program, a business news distributor, a content aggregation/syndication service provider, and IBM’s global web strategy team. Her most recent focus area has been on metadata and taxonomy for enterprise-scale content integration. Ruth was trained in cartography and has produced seminars for local New York City artists about web content strategy and effective site design for self-promotion.