Subscribers receive next-day access to a full-featured CMS tool set created for PR and Marketing professionals

NetReach has introduced cmScribe PressRoom; a pre-designed, pre-configured online media room designed with content and feature-rich functionality that is tailored for PR and Marketing Professionals. It offers users the ability to interact with the media via blogs, news releases, syndication of content using RSS, provide access to photos, and the ability to easily create and manage content.

David Meerman Scott, an online thought leader and viral marketing strategist notes that “Online Media Rooms are an important part of an effective media relations strategy. Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization positively in stories. However, the vast majority of Web sites and most Online Media Rooms fail to deliver compelling content. Sure they may look pretty, but often the design and graphics are in the forefront, not the content that journalists require.”

The hosted, Software-as-a-Service (SaaS) solution, priced at $99 per month, is based on NetReach’s proprietary web-based content management system, cmScribe. The suite of tools included in the PressRoom CMS package is geared towards helping organizations and individuals enhance their media relations efforts.

The cmScribe PressRoom offers a clean, functional design in several color choices with outstanding flexibility in site architecture; allowing non-technical users to add, delete, edit and rearrange pages. The PressRoom provides users with 24/7 control and self-sufficiency in managing their web content; enabling them to publish without reliance on third parties or internal IT resources. All IT infrastructure requirements, security, hosting, license fees and software maintenance updates and upgrades are included in the package; the only user requirement is a live internet connection and a browser. Each subscriber may have unlimited hands-on-users of the PressRoom CMS software.

cmScribe PressRoom includes the following functionalities:

• Dated news items & archive
• Blogs
• User forms
• RSS and social media enabled
• Integrated email newsletter & marketing
• Press contact and kit
• Photo gallery (thumbnail and high resolution)
• Google analytics

In addition, users can easily upload PDFs, text, presentation and other documents, as well as video and audio files for download.

About NetReach
NetReach was founded in 1994 with a vision to help businesses fully capitalize on the opportunities created by the Internet. Today the company continues its commitment to increasing an organization’s return on its internet investment through cmScribe, its premiere web-based content management system (CMS), browser-based software that allows non-technical users to build and maintain highly dynamic websites. cmScribe is built on Microsoft’s .NET 2.0 platform and is programmatically compliant with W3C and Section 508 of the Americans with Disabilities Act. cmScribe uses a generous role-based licensing scheme and is currently deployed in mid-tier applications across diverse business sectors including Healthcare, Legal and Financial, Real Estate, Non-Profit, Chemical & Industrial, Publishing and Education. For more information, please visit http://www.netreach.com for information about NetReach, or http://www.netreach.com/pressroom for information about cmScribe PressRoom. 

The latest release of The Forrester Wave: WCM for External Sites, Q3 2007 references that customer experience needs make web content management essential to online operations.

This report named FatWire Software as a web content management “Leader” who excels in personalization, globalization and usability. FatWire’s strong multi-site management and delivery capabilities, an excellent user interface for managing content, comprehensive personalization functionality, as well as their other broad capabilities, were also cited as reasons for their leadership ranking.

FatWire was among 11 select companies that Forrester invited to participate in this report, which assesses the strengths and weaknesses of each vendor’s solution using a combination of hands-on lab evaluations, vendor surveys, product demonstrations, and client interviews. Each vendor product is also evaluated against 190 external site content management and delivery criteria.

To view the FatWire press announcement or to download the Forrester Wave: WCM for External Sites, Q3 2007 report.

Yahoo! recently announced that Salim Ismail, keynote speaker at the CM Pros Fall 2007 Summit in Boston, will head up its technology incubator, The Brickhouse. Little information is available publicly about the innovative project, but his provides a fairly good overview of what’s known. One thing is for sure, Ismail will deliver the keynote address, Internet 3.0: The Web as a Content Management System on November 26, 2007 at 8:30am. Plan to be there!

If you missed Web Content 2007 in Chicago this past June, the folks at Duo Consulting have made available the presentation slides. Additionally, the company plans to hold several more annual web content events. Target cities include Atlanta and Los Angeles. To be alerted when the next event takes place, send an email to the folks at Duo. They’ll keep you informed.

TERMINALFOUR has joined the roster of web content management software manufacturers and service providers sponsoring the CM Pros Fall 2007 Summit. The theme of the Summit is Web Content Management, something the folks at TERMINALFOUR know a lot about. The company provides enterprise level Web Content Management solutions to improve the efficiency of the communication of information through websites, personalized portals, intranets, extranets and emerging media.

Learn more about TERMINALFOUR and the wide variety of products and services they offer.

The CM Pros Fall 2007 Summit Committee has closed the Call for Participation and is now busy evaluating proposals submitted by content professionals interested in speaking at the event. If your organization is interested in sponsoring this event, a limited number of sponsorship opportunities are available. Contact Summit Sponsorship Coordinator, Scott Abel, for details.

CrownPeak has announced its involvement in the CM Pros Fall 2007 Summit. The company has generously offered to sponsor the networking cocktail reception (takes place after the Summit), November 26, 2007. This is the third year in a row that the company has sponsored the CM Pros Summit.

CrownPeak is provides content management, search and web hosting for hundreds organizations in North America and beyond.